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Africa Reinsurance Case Study

Reinsurance

Africa Reinsurance is a major player in the reinsurance space on the African continent. They hold an annual 3 day summit for executives in the reinsurance industry.

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Problem

Africa Reinsurance wanted to emphasize the role that technology plays on the continent and wanted a system that would streamline the registration process while also being a hub for delegates at the conference to get more information.

It was important to consider different languages with delegates travelling from around the world to take part in the conference.

For many of the delegates, a mobile device would be their only connected device and it was important to provide a sophisticated experience across all platforms.

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Solution

We developed a mobile friendly website that could be accessed from the vast majority and streamlined the registration process as much as possible to ensure ease of use for the delegates.

While not able to make the whole site multi-lingual, we ensured that core aspects of the site that delegates interacted with were available in both Portuguese and French along with the default English.

This was an important consideration for ease of use.

Delegates were able to see all the conferences activities, speaker biographies and the full program while on the go.

The website became the post-conference destination as the media galleries and video were uploaded onto the platform.

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Daryl de Vos, Managing Director, Africa Re SA

The impressive outcome of the conference led many participants to rate the conference highly and, significantly, commit in advance to being part of the next one coming up in three years!

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