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Matthew O'Connell Case Study

Singer & Songwriter

Matthew O’Connell, also known as MOC, is a talented singer, saxophonist and songwriter. We helped him build his first digital presence and have been providing him with ongoing digital strategy assistance since 2012.



With Matthew’s career progressing, he found himself wanting to have a place where he could send fans to that were interested in his music and story.

Fans wanted to know when his next performance was along with how they could stay updated with his news and updates.

With gigs being booked and new music being produced it was important that the team behind Matthew could update content without having to be dependent on an agency.

At that stage, a large portion of his following was under 25, and very active on their mobiles and social media. It was absolutely critical that they be able to access his site on their devices.



The ability to update the content themselves was an important criterion and we empowered the team to update the website from any device regardless of where they were performing.

This was critical for the reactive nature of the entertainment industry.

We opted to build the website mobile first to ensure that users had a top-notch experience regardless of how they connected to the website.

This was important as a large portion of his traffic comes from mobile devices.

We have continued to help Matthew reach more of his fans by assisting with his social media campaigns and helping him grow his following.


Matthew O'Connell, Singer & Songwriter

Sem Zoom was recommended to me when I was looking to get a new website design. They suggested getting a WordPress website developed to make it easy for me to manage my own content.

As a musician, I often want to add new content to my site wherever I am in the world and this has been super easy from the beginning with WordPress. Baadier has always been a phone call away whenever I've had questions.

Their help with my social and digital marketing campaigns has really helped me grow and I can't recommend them enough as a digital marketing agency.

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